Communication Strategies

Branding, Positioning, and Message Management

Institutions of higher education are unique among large organizations in the strength of their identities. And all institutions are unique.

Identity is history, heritage, culture, and pride. It is the celebration of key milestones, and the contribution of eminent figures. Identity is the bond of collective memories, shared stories, and important symbols. Identity is relationships.

Branding is not an exercise in concretizing the merely aspirational, though the reinvention of image can be an active part of change management. Branding means elaborating an existing culture, and communicating it in such a way that it becomes inspirational, to the institution, and to others. Branding is not the creation of being; it is the expression of an emotion of belonging.

An active communications strategy does more than market the institution. It positions your institution in the light that you see yourself, and how you wish others to see you. It encourages pride among members of the organization, and sustains morale. It assists the achievement of strategic goals. It induces prospective students to desire belonging. It tethers Alumni with an emotional bond. It encourages the community and stakeholders to respond positively.

MXG International understands the strength of identity in institutions of higher education. We understand how your institution is different, and because of that, how it is special. Let us communicate that to others.

The expression of identity to achieve an attachment is a craft. And it is a craft at which MXG International excels. Contact us today.

Marketing, Student Recruitment and Retention

Students are mobile, and increasingly they are defining their options not only in regional or national terms, but internationally. A campus remains an attractive feature to students, but it is fixed in geographic space. If you cannot go to the students, then they must be encouraged to come to you.

MXG International offers comprehensive packages for the marketing of courses, programs, and entire institutions. We begin with a Marketing Plan based on our tested methodology, we undertake thorough market research, and we identify structural and behavioral segments to inform our recommendation of media choice and message.

We can even help restructure your recruitment systems. Establishing a connection of trust and enhancing the userfriendliness of systems that interface with applicants are all crucial aspects of the recruitment and retention process. Students exercise choice, and vote with their feet. Talk to MXG International about implementing a winning strategy to increase recruitment and to augment rates of conversion from applications to registrations.